Bella Hadid ABOUT YOU Fall 2022 Marketing campaign Collaboration

German vogue model ABOUT YOU joins forces with supermodel Bella Hadid on an unique fall-winter 2022 collaboration. The dark-haired magnificence additionally fronts the marketing campaign and channels the spirit of the late Nineteen Nineties and early 2000s within the studio images that had been shot on location in New York Metropolis.

Bella Hadid x ABOUT YOU Fall/Winter 2022 Marketing campaign

There are a complete of sixty-four items on this assortment, every of which is influenced by Bella Hadid’s signature aesthetic. The collaboration is now obtainable for buy and options sizes starting from XS to XXL, with costs starting at €24.90 and going all the best way as much as €199.99.

It’s been a pleasure working so intently with the ABOUT YOU group to deliver my imaginative and prescient to life. They gave me the artistic house to design the gathering the best way I wished to and I had a lot enjoyable styling the shoot with these attractive items whereas incorporating a few of my very own garments as properly. It was a pleasure to have the autonomy to be closely concerned all through all the course of. I put a whole lot of coronary heart and soul into this assortment and may’t watch for others to get pleasure from it as a lot as I do.

Bella Hadid

That is the primary collaboration between the 2 powerhouses, and it options “mannequin off obligation” outfits like leather-based and denim, flowy skirts, playful tops, and swimsuit combos. Bella Hadid is seen sporting a t-shirt that reads “Ciao Bella” in a single {photograph}, which she pairs with white shorts. See the mannequin play a present fairy in Swarovski’s Holiday advertisements.

In one other image, she is proven sporting a shirt and tie with a wide-belt skirt and retro-inspired sun shades. Conor Cunningham and Tyrell Hampton had been liable for the marketing campaign’s pictures and filming.