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Bella Hadid x ABOUT YOU Drops 2000s-Impressed Line for Spring

Bella Hadid x ABOUT YOU spring-summer 2023 marketing campaign. Photograph: About You

Bella Hadid has teamed up once more with ABOUT YOU, and their spring-summer 2023 collaboration will encourage Y2K fanatics in every single place. The gathering contains 58 items that showcase the supermodel’s iconic model and have three distinct themes: “Courtcore Realness”, “The Easy Life”, and “Stunt Lady Evening Out”.

For the marketing campaign photos, Bella Hadid x ABOUT YOU drew inspiration from the “sleaze aesthetic” development of the early 2000s, capturing Bella in mattress whereas showcasing her cropped vest, crimson printed wrap costume, knit high, and shiny leather-based jackets. The general impact emphasizes the mannequin’s easy model and captures the period’s spirit.

Bella Hadid x About You Spring/Summer time 2023 Marketing campaign

Bella Hadid About You Bed Spring 2023
Posing in mattress, Bella Hadid fashions a white outfit from her ABOUT YOU spring 2023 assortment. Photograph: About You

With latest campaigns for manufacturers similar to Louis Vuitton and Victoria’s Secret, in addition to her continued spring 2023 collaboration with ABOUT YOU, Bella Hadid is a power to be reckoned with within the trend world.

The primary theme, “Courtcore Realness”, channels Bella’s fondness for tennis with clear, minimalist designs impressed by the outfits of tennis legends of the 90s and 2000s. Unfastened knit hoodies, high-waisted jersey tops, and outsized sports activities pants create sporty but trendy appears which can be good for the transitional season.

Bella Hadid About You Blue Vest 2023
Rocking a blue vest, Bella Hadid fronts Bella x ABOUT YOU spring 2023 assortment. Photograph: About You

The second theme, “The Easy Life”, is extra romantic and playful, that includes basic test patterns and woven materials in cream and rose. Small particulars similar to angel wings, butterfly prints, ruffles, and lace functions add to the whimsical nature of the items, casting a nostalgic look again to the USA of the noughties.

Bella Hadid About You Wrap Dress 2023
Bella Hadid wears a wrap costume from her ABOUT YOU spring-summer 2023 collaboration. Photograph: About You

The third theme, “Stunt Lady Evening Out”, is attractive and rebellious, with racing leather-based jackets, cool miniskirts, and denims with an acid wash impact that pays tribute to the stunt women of the early 2000s. Low-waist pants with daring steel belts and vivid crimson accents add to the journey and sexiness of the items, whereas sporty striped patterns mirror the motocross development of the period.

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