Blumarine Spring 2023 Marketing campaign: Underwater Visions
Blumarine delves into mysterious territory for its spring-summer 2023 marketing campaign. The photographs, shot by photographer and artist Petra Collins, showcase a story that explores the underwater universe, centered across the theme of recent, darkish mermaids.
Blumarine Spring/Summer season 2023 Marketing campaign
Within the Blumarine spring 2023 marketing campaign, fashions Sijia Kang and Yoon Younger Bae are portrayed as mermaid-like creatures, shifting with the waves of their moods and fascinating because the ocean’s depths. The shoot takes place in a front room, setting the stage for a moody, intimate environment.
Designer Nicola Brognano’s Y2K-inspired fashions take heart stage, that includes every thing from embellished denim to tops with fringed element and form-fitting clothes. The Blumarine assortment is nostalgic but trendy, with each bit capturing the spirit of a fairytale creature.
To deliver the mermaid-inspired appears to life, hairstylist Holli Smith creates cascading waves within the fashions’ hair. In the meantime, make-up artist Kali Kennedy achieves a dewy, nearly ethereal look with a touch of glam.
The general impact is each evocative and alluring, with a dreamlike high quality that completely captures the marketing campaign’s underwater theme. With styling by Lotta Volkova, the Blumarine spring 2023 marketing campaign is a singular and superbly executed showcase of recent style.
