Burberry Daniel Lee First Marketing campaign 2023 Prorsum

Burberry, the epitome of British luxurious trend, has unleashed the primary marketing campaign from its newly appointed inventive director, Daniel Lee. The most recent commercials showcase a dynamic forged of cultural influencers, together with the rapper Shygirl, the timeless fantastic thing about actresses Vanessa Redgrave and Jun Ji-hyun (who fronted the festive marketing campaign), and the placing fashions Liberty Ross and Arlana Weekes.
Burberry Prorsum 2023 Marketing campaign C/D by Daniel Lee

The brand new commercials, captured by Tyrone Lebon amidst the beautiful backdrop of London’s iconic places, reminiscent of Trafalgar Sq. and the Albert Bridge, showcase an eclectic mixture of British expertise and ignites the model’s ardour for modern Britain. A visible feast for the eyes, this newest Burberry endeavor will undoubtedly function an excellent teaser till Lee’s first assortment debuts later this month at London Vogue Week.

Daniel Lee has made a daring assertion with the model’s up to date emblem, that includes an equestrian knight brandishing a flag that reads Prorsum. The return of the Burberry Prorsum title is a nod to the model’s storied previous and a transparent declaration of its dedication to British heritage. For extra from the luxurious model, see the vacation assortment worn by Shakira.



