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Liu Wen stars in Gucci Bamboo 1947 bag marketing campaign. Picture: David Sims

Gucci shines a highlight on the enduring Bamboo 1947 bag with the assistance of the beautiful Liu Wen for a brand new marketing campaign. The marketing campaign, lensed by famend photographer David Sims, captures the essence of the intimate relationship between a girl and her purse. The Asian supermodel beforehand fronted the Love Parade ads for the model.

Along with the Bamboo 1947 bag, Gucci presents a various vary of purses, together with the Horsebit 1955 bag assortment, and even delved into sneaker design with a latest collaboration with adidas. And with its spring 2023 adverts, Gucci continues to be on the heartbeat of what’s present in vogue.

Gucci Bamboo 1947 Bag 2023 Marketing campaign

Apparently, the Gucci Bamboo 1947 bag has an intriguing historical past behind it. Throughout the post-World Conflict II period, conventional uncooked supplies had been briefly provide, prompting Gucci’s founder, Guccio Gucci, to make the most of bamboo for the deal with of his purse.

Gucci Bamboo 1947 Purse Ad 2023
The Gucci Bamboo 1947 bag takes the highlight in a brand new marketing campaign. Picture: David Sims

Bamboo’s light-weight and sturdy nature proved to be a game-changer, setting Gucci on the trail in the direction of turning into an innovator in luxurious craftsmanship. For this marketing campaign, Gucci enlisted the inventive course of Ezra Petronio and Lara Petrusevych, who opted for a minimalist method.

Liu Wen Gucci Bamboo 1947 2023 Campaign
That includes a curved deal with, Liu Wen poses with the Gucci Bamboo 1947 bag. Picture: David Sims

The shoot options minimal make-up by Thomas De Kluyver and undone hair by Paul Hanlon, giving the marketing campaign a simple and pure vibe that enhances the timeless enchantment of the Bamboo 1947 bag.

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