Gucci Good Sport 2022 Assortment Marketing campaign Photographs

The Gucci Good Sport assortment is a capsule line of attire, footwear, and equipment that honors the type of avid gamers. Because it was first launched within the Sixties, the well-known GG monogram has been repurposed for this vary.
Gucci Good Sport 2022 Marketing campaign

When a recreation is over, gamers will ceaselessly finish a session by saying “GG,” which stands for “good recreation.” The Italian luxurious home has positioned a major emphasis on the gaming business over the course of the previous few years. Gucci has labored with well-liked on-line gaming platforms reminiscent of Roblox, The Sims, and Pokemon GO.

The GG initials reworked because the Gucci Good Sport emblem debuted with the Gucci Gaming Academy – itself a major manifestation of the Home’s rules on this area, and have been prominently displayed in Gucci City on Roblox, the persistent digital house for the Gucci Group on the platform.
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Piczo was behind the digicam for these brightly coloured marketing campaign photographs, which Gucci produced in collaboration with King Kong Journal. Fashions are depicted within the images taking part in varied recreation settings whereas donning bowling shirts, slides, sneakers, sweatshirts, and trendy luggage. See the Palace Gucci assortment for extra informal luxurious type.




