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Lupita Nyong’o De Beers World Ambassador 2022 Marketing campaign

Lupita Nyong’o is called the primary international ambassador of bijou firm De Beers. Picture: Lachlan Bailey

Lupita Nyong’o has simply been named the worldwide ambassador for the diamond firm De Beers. This marks the primary time the enduring model has enlisted a star face worldwide. The Oscar-winning actress will quickly hit the massive display in Black Panther: Wakanda Ceaselessly.

De Beers – World Ambassador Announcement – Lupita Nyong’o

Lupita Nyong'o De Beers 2022 Campaign
Actress Lupita Nyong’o stars in De Beers The place It Begins marketing campaign. Picture: Lachlan Bailey

Lachlan Bailey is the photographer and director behind the marketing campaign pictures known as “The place It Begins.” Within the footage, Lupita Nyong’o is proven posing with items from the Enchanted Lotus sequence that De Beers designed. She is captured carrying a darkish blue ensemble with a sheer cape for the putting portraits.

I’m honored to be the primary World Ambassador for De Beers. This marketing campaign brings to life the transformative energy that I really feel after I put on De Beers’ diamond creations, and the delight in realizing the place they arrive from and the great they do. Much more importantly, my partnership with De Beers permits me to increase my advocacy for girls and women around the globe.

Lupita Nyong’o

Lupita Nyong'o De Beers Global Ambassador Photoshoot
Lupita Nyong’o says she’s honored to be a De Beers ambassador. Picture: Lachlan Bailey

Lupita Nyong’o may also signify De Beers’ Constructing Ceaselessly dedication which is to advance ladies and women the place diamonds are found. Earlier than the 12 months 2030, De Beers plans to take a position at the very least $10 million in southern Africa with a view to have interaction women in STEM and assist ladies entrepreneurs. It’s also possible to see the star pose for a latest Lancome advertisement.

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